How Michael Kuech’s Battle With Cancer Led Him To Launch This Superfood Startup

Health, Wellness

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Michael Kuech is the co-founder of Your Super, a superfood mix company that’s becoming increasingly popular thanks to its healthy powders (including travel-sized options), online community, cookbooks and more. We spoke with Kuech, who co-founded Your Super with his partner Kristel, to learn about how his battle with cancer led the couple to launch one of the most exciting nutrition brands around.

Why did you start Your Super? 

Kristel and I started Your Super after I changed my diet while battling cancer. When I was diagnosed, I was 24, and both Kristel and I had been eating what we wrongly thought were healthy athletic diets. 

As we researched immune-boosting diets, Kristel discovered that we and pretty much all athletes are doing this whole diet thing all wrong. It turns out supplements are usually crammed with unhealthy fillers. On top of that, 90% of people don’t get enough fruits and vegetables!

That’s why Kristel started making me immune-boosting superfood mixes, which helped me win my cancer battle.  As I recovered, Kristel and I realized we needed to share our superfood insights with the world, and Your Super was born.

Your Super Powders

What’s your background?

Before my cancer battle, I was a professional tennis player. Kristel played tennis too – actually, that’s how we met! Our time on the courts taught us a lot about what athletes eat, and my cancer battle later taught us how these dietary guidelines were wrong.

How did Kristel shape the early days of Your Super?

Kristel is my equal in all things. Your Super wouldn’t have started without her intelligence, passion, and empathy.

During my cancer battle, Kristel led our hunt for the highest-quality organic sources for key raw nutrients. She received super helpful advice from her aunt Ellen, an orthonutritionst, on the body’s daily vitamin and mineral needs for proper health and healing.

Kristel used what she learned to make me healthy superfood mixes that taste great in my drinks or meals. These superfood mixes revitalized me while undergoing chemotherapy. Kristel also started using her mixes and noticed the newly-replenished feeling right away. 

We both knew we had stumbled upon something important. That’s how we knew we needed to start Your Super.

Who is on the Your Super team? 

We keep things tightly knit at Your Super. Our team comprises about 80 people who interface with our customers, maintain our supply chain, direct our design, and more.

We also have brilliant in-house marketing, sales, and copywriting experts. Kristel and I learn so much from these folks about how to best convey our stories and superfoods’ benefits to the world. 

Can you tell us about some of Your Super’s superfood mixes? 

We have 11 superfood mixes that can help our customers achieve all kinds of health goals. Our Super Green Mix bolsters the immune system, our Power Matcha Mix enhances focus and productivity, and our Golden Mellow Mix reduces stress, anxiety, and inflammation.

Our bundles combine similar mixes for broader goals and audiences. Our Detox Bundle for cleansing and feeling your best is especially popular, and we have a Kids Bundle for the little ones. We also have snack bar versions of our Super Green, Golden Mellow, and Chocolate Lover mixes.

Does Your Super offer anything besides superfood mixes?

Absolutely! We’re super proud of our plant-based four-week diet guide, recipe ebooks, and cookbook with over 100 recipes. We also have smoothie bottles, shaker bottles, bamboo straws, and mason jars that make enjoying and storing superfood drinks fun and easy. We’re also home to an online community of enthusiastic Your Super customers eager to help one another.

What are you proud of about Your Super beyond your products themselves?

We’re proud of our fully organic, plant-based superfood line that never uses the needless additives, sweeteners or GMOs often found in other superfood mixes. Our supply chain is fully transparent, and our ethical practices have earned us a B Corp certification. 

We’re doing this all while giving back, too. We donate a life-saving food bar through Action Against Hunger every time someone buys a mix. Our packaging is 100% sustainable, too.

Perhaps best of all, we can firmly say that our customers love us! We hear especially often that our intro quiz helps people find the right mixes for them way faster than they could alone. Our customers are almost always happy with the mixes our quiz suggests.

Has Your Super won any awards or recognition? 

Yes! Kristel was in the 2019 Forbes 30 Under 30, and Forbes has profiled us both. We’ve also been praised by mindbodygreen, People, and Real Simple, who called our mixes “the one thing I never travel without.

Which Your Super product are you most proud of? 

Well, that’s kind of an impossible question! But I suppose if I had to pick one, it’s our Detox Bundle since it’s our longtime bestseller. One of our reviewers, Kate B., said that the bundle was “the best detox I’ve ever done” and she “never felt hungry” during it. And those two things together are rare! We agree with Kate and have seen so many of our customers use this bundle for meaningful personal change.

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Editor’s Note: Your Super has informed us that many of its most popular bundles are close to selling out. Trending Mom cannot guarantee availability.

The Trending Mom writes about stuff we think you’ll like. The Trending Mom has a relationship with advertisers, and sometimes receives products or a share of revenue from your purchase. All posts are for entertainment purposes.

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