Americans Would Consider Planning Pregnancy Based on Zodiac Signs, Survey Says


Astrology has played an increasingly bigger role in American life over the last several years. In fact, we’ve all probably heard about “mercury being in retrograde” at least twice and know all the zodiac signs by heart by now. But one new survey looked at how deep American’s love for astrology runs and found that 20 percent of Americans would think about planning their pregnancy around the baby’s zodiac sign.

The survey—conducted by OnePoll on behalf of to celebrate the brand’s new Celestial jewelry collection launch—asked 2,000 Americans (split evenly between all zodiac signs) about their thoughts surrounding astrology and whether they would contemplate planning a pregnancy around the baby’s zodiac sign. While Millennials were the most likely to care about their future baby’s sign (31 percent), Baby Boomers were the least likely to (at 5 percent). Gen Z fell in the middle of the two groups, at 25 percent.

Many respondents, 53 percent, also said they believe in astrology, with Tauruses being the most likely to trust in it (63 percent), followed by Geminis (59 percent) and Aquarians (58 percent). The signs that were most skeptical about astrology and horoscopes were Leos, Capricorns and Scorpios.

Even so, the respondents said they looked at their horoscopes twice a week on average, with Tauruses looking at them most. Of the respondents, 42 percent said checking horoscopes made them feel luckier, while 44 percent said they would refer to astrology prior to making a big decision. This was especially true for Geminis (52 percent). The top thing respondents said they looked to astrology for was their love lives (at 49 percent). If they could choose their own sign, the majority of people said they would pick Scorpio, Aquarius or Taurus.

The respondents also said astrology came up as a topic of conversation around twice a week and they had used the topic as an icebreaker four times on average. Of the respondents, 38 percent said they had befriended someone after finding out they both share the same zodiac sign. Plus, 43 percent said they would start a conversation with someone wearing something astrology-themed.

“Horoscopes play such an important part in our daily lives since they are a guiding force in good times and in bad. People turn to astrology to give them answers that they can’t find anywhere else—and part of that is because it comes from within,” said Ankur Daga, CEO of, in a statement, adding, “It’s always nice to wear something with meaning and a connection to you…What better way to show that you’re proud of who you are than to wear it for everyone to see!”

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